The following SWOT analysis identifies key Strengths and Weaknesses for PAL and describes the Opportunities and Threats facing PAL.

Strengths

  • Years of University research
  • High-quality product 
  • Only group producing said product in the United States
  • Fish farmers willing to try different opportunities

Weaknesses
  • Lack of supply of product
  • Lack of product recognition and familiarity among consumers

Opportunities

  • Growing market with significant percentage of the total market still not aware that the Paddlefish Alliance exists.
  • The ability to develop long- term commercial contracts which should lead to sustainability in the Alliance.
  •  The ability to develop an exclusive economic infrastructure in the State of Kentucky.  

Threats

  • Regulations arising from State and Federal Agencies
  • Possibility of competition from other states or countries if we are slow to act.


To become a member, please complete the membership form. For more information on joining the Paddlefish Alliance, contact Dr. Steven D. Mims 

SWOT Analysis
Copyright 2012, Kentucky State University - Frankfort, KY 40601

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Tim Parrott, Pres., Aquila International, Inc. Madisonville, Kentucky
Courtesy of Bernheim Arboretum and Research Forest